The Marketing Dictionary – A Quick Review

The term marketing has various meanings. In business, marketing can refer to the set of activities undertaken to promote products and services. Marketing also refers to the process by which organizations use advertising and other communication strategies to reach potential customers. Marketing is an essential component of business activity and involves many activities such as product promotion, customer attraction, gathering market intelligence, designing and selling products, and communicating with customers. Marketer understand that marketing is a powerful and effective way to acquire new customers, keep existing customers and ultimately increase profitability.

Marketing has the ability to influence consumers. Marketing is the systematic process of consciously promoting sales of products and services and prospecting for and capturing a target audience; potentially including broad selection of a defined target group. Marketing targets should be well defined in order to be more effective; however, marketing tends to be subjective and it is often confused with other disciplines such as the strategy department that handles other business objectives.

Marketing is an integrated system that is used by business to reach their business objectives through a targeted mix of communications and the development of target audiences and consumers. Marketing Managers are responsible for organizing, managing, and executing marketing programs that contribute to the achievement of business objectives. Marketing Managers are key players in strategic planning and cultural marketing. They must build, re-design and continually evaluate marketing plans. In addition to planning, the Manager should work on implementing and improving marketing programs.

Marketing is an integrated system that is used by business to reach their business objectives through a targeted mix of communications and the development of target audiences and consumers. Marketing Managers are key players in strategic planning and cultural marketing. They must build, re-design and constantly evaluate marketing plans.

Marketing Managers should use marketing definitions as a guide to perform their duties. For example, the Marketing Definition for President of a Company might be “a chief executive officer of a privately held company that provides a variety of services to customers”. On the other hand, the Marketing Dictionary definition for the Marketing Vice President of a Company could be “a senior vice president of a privately held company that provides a variety of services to customers”. The Marketing Dictionary definition of the Marketing Manager could be described as a “managers or supervisors of a large corporation or business firm that provides a variety of services to customers”. The Marketing Dictionary definition of the Marketing Consultant can be written as “a person who assists the president in the formulation of company marketing strategies and programs”.

The Marketing Dictionary definition of the Marketing Assistant can also be written as “a person who provides marketing services to a company that is not privately held”. This definition helps managers to determine if Marketing Assistants qualify as Marketing Managers under the guidelines set forth by the American Marketing Association (AMDA). The Marketing Dictionary defines Marketing Consultants as “a group of executives and marketing experts who help companies with innovative marketing programs in order to achieve a profit”. The Marketing Dictionary definition of the Marketing Vice President makes it clear that he or she is an “independent senior vice president of a privately held company that provides a variety of marketing programs to clients”, and not a “senior vice president of a publicly held company who provides a variety of marketing programs to clients”.